Principal Counsel
A standing independent position beside the CEO.
Principal Counsel gives a CEO, board or investor direct access to Shawn Gunn on recurring decisions involving capital, transactions, growth, operating performance, leadership and strategic position.
From $20,000 per month · Initial 90-day mandate
What the client receives
A written position, not meeting volume.
- Three principal sessions per month
- Bounded direct access between sessions
- One monthly written decision position
- Independent analysis of alternatives and assumptions
- Board and investor decision preparation
- Decision and commitment tracking
- Relevant operating-signal monitoring
- Gunn Intelligence support within the mandate
- Quarterly review of the strategic decision portfolio
What this relationship is for
Recurring decisions that carry consequence.
- Serial consequential decisions
- A CEO who needs an independent position, not another agreeable voice
- Board or investor preparation
- Capital allocation
- Strategic alternatives
- Growth and monetization decisions
- AI and market-position decisions
- Leadership and operating-model decisions
Principal Counsel is not coaching, staff augmentation, a fractional executive role or outsourced project management. It does not include routine staff supervision, meeting administration, internal communications or ownership of day-to-day operations.
Direct access between sessions is bounded, confidential and reserved for material decisions. It is not unlimited availability, and it is not an on-call arrangement. Management retains responsibility for day-to-day execution.
Shawn told the board what it didn't want to hear — that we weren't ready to sell — and then made the company worth selling. EBITDA up 175% over twelve months. I'd put him in the room on any decision that matters.
Every operator says they've done it before. Shawn had actually carried the P&L, actually done the deal, and it showed in how fast he got to the real question. He's the call I make before I sign anything.
Direct principal delivery
Which decisions keep returning?
Start with the decisions already in front of the company and their timing. Every inquiry is reviewed personally and held in confidence.